Held yearly, “Better of Madison” is a well-liked contest the place residents of the town of Madison, Wisconsin vote for his or her favourite native companies and companies in a wide range of classes, from eating places and bars to retailers and points of interest. The outcomes are revealed in a particular part of the Isthmus, an area weekly newspaper.
The competition has been operating for over 30 years and is a extremely anticipated occasion for each companies and residents. For companies, it is an opportunity to achieve recognition and appeal to new prospects. For residents, it is an opportunity to share their favourite native spots and assist help the neighborhood. The competition additionally gives useful suggestions for companies, serving to them to determine areas the place they will enhance their services or products.