Stunt advertising and marketing, a subset of experiential advertising and marketing, is a disruptive and unconventional strategy that goals to generate most impression and buzz for a model or product by way of extraordinary and sometimes outrageous ways. In contrast to conventional advertising and marketing strategies that depend on standard channels and messaging, stunt advertising and marketing includes creating distinctive, attention-grabbing experiences which can be designed to make a long-lasting impression on shoppers.
The advantages of stunt advertising and marketing are quite a few. It will possibly assist manufacturers lower by way of the litter and attain new audiences, generate earned media and social media buzz, create a powerful emotional reference to shoppers, and drive gross sales. Some notable examples of profitable stunt advertising and marketing campaigns embody Pink Bull’s Stratos soar, T-Cellular’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
